Tailored Tapestry

Looking to provide consumers with high-quality, customizable rugs, Amini's created a unique one-of-a-kind room. 

By Maya Brenningmeyer

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With open-concept layouts becoming a staple in newly built and renovated homes, it can be difficult for homeowners to find transitional rugs that fit comfortably in multiple areas of one room. For example, a one-of-a-kind hand-knotted rug that is perfect for under the couch, doesn’t have an exact match for under the dining table. Amini’s is tackling this predicament with customizable, hand-knotted samples and swatches that can be transformed into custom size rugs.

Kayley Wallick, from Amini’s, gave us some additional information on the space and how designers and homeowners alike are able to utilize it. The room holds 158 hand-knotted programmed rug samples. “Before, most of the selection was one-of-a-kind and we were not able to get multiple sizes for a customer,” says Kayley. “Now, you can select your hand-knotted rug and the size that works best in your home.” Inside the Create Your Design room, homeowners can select their preferred pattern from five different available brands. Once they’ve chosen their pattern, they can select one of the pre-manufactured rug sizes or create their own size based on their needs. For pre-manufactured rugs, they would have about a 4-6 week wait and a 6-8 month wait if creating a custom rug size.

One of the most customizable options are rugs from the Integra by Dalyn Rug Company collection. These rugs are not only customizable in shape and size, but also in color. If a homeowner is looking for a specific color scheme, Amini’s is able to pull the rug pattern up on their computers and alter the color of each element of the rug. They also hold a substantial collection of machine-made rolled goods. “We have one of the largest selections in the Midwest,” says Kayley. “If a consumer cannot find the size, color or pattern they’re looking for within our rugs, we now offer a larger range of additional patterns, colors and larger sizes.”