Creating Their Own Collection

Angie Mathey and Lindsay Liebherr, co-owners of The White Rabbit, share the details behind their new furniture line.

Edited by Melissa Mauzy
Portrait Photography by Colin Miller/Strauss Peyton

 

Angie and Lindsay, mother and daughter, have owned The White Rabbit for 12 years and have dreamed of creating their own home collection to share with their customers. Handcrafted locally, the line of pretty, casual and cozy furniture is built to last. 

SLHL: How would you describe your new White Rabbit Home Collection?
Angie and Lindsay:
The White Rabbit Home Collection is a casual, farmhouse-inspired line of furniture we designed for St. Louis families. It's locally made using reclaimed wood and can be ordered in several colors and stains. It's exclusively available at The White Rabbit.   

SLHL: What was your inspiration in starting your own line?
Angie and Lindsay: We noticed that there was a big gap between cheaply made, inexpensive furniture and better quality, high-end furniture. We wondered, "Where was the furniture for the average St. Louis family like us?" After several years of thinking and planning, we found an amazing person to make the pieces, and the collection started coming to life. We love our painted vintage furniture and will always carry it, but we wanted to add a collection that our customers could order to be made in a color of their choice. 

SLHL: What sets your collection apart from competition?
Angie and Lindsay: Our furniture is made with high-quality wood, not particleboard, and not the new, soft pine that a lot of people are using for their DIY furniture projects.  It's built to last and has so much more character than manufactured furniture.

SLHL: Where do you source your materials?
Angie and Lindsay: We have an amazing carpenter in central Illinois making the pieces for us. He likes to use materials with character, so he uses reclaimed wood from old barns and buildings.

SLHL: What inspired the individual pieces in your line?
Angie and Lindsay: Our inspiration for the designs came from listening to our customers. They've loved the modern farmhouse look lately and were asking for specific pieces like farm tables, media consoles and king-sized beds. We also love the X shape you see on old barn doors so we incorporated that into the design.  

SLHL: What is your favorite piece in the collection?
Angie and Lindsay:
We really love the Farmhouse Sideboard.  It is the perfect piece to use as a media cabinet and it has space for storage as well as space for displaying your favorite things. The Farmhouse Coffee Table is the best-selling piece so far. People say the price is great at $299, and it's the perfect size to go with a sectional.